Training and Professional Development

African Business Associations: Case Studies In Raising Revenues

As technology advances and skill sets diversity, associations and chambers have recognized the immense potential in utilizing training and professional development programs to enhance revenue generation and foster long-term sustainability. By offering targeted educational initiatives, they not only empower individuals with valuable skills but also attract a wider audience. These programs provide participants with knowledge, industry insights, and networking opportunities, resulting in enhanced professional growth. This strategic approach ensures that associations and chambers stay relevant, increase their membership base, and establish themselves as valuable resources within their respective industries.


Addis Ababa Chamber of Commerce and Sectoral Associations (AACCSA)

Enhancing Association Sustainability and Raising Income through Management Training

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Addis Ababa Chamber of Commerce and Sectoral Associations (AACCSA) has successfully leveraged general management training courses as a key strategy to enhance its sustainability and generate revenue. With an extensive annual calendar offering over 50 training courses on various management topics, AACCSA enables its members and other customers to acquire the essential knowledge and skills required to thrive in today’s challenging business environment. The wide range of topics includes leadership skills, financial management, accounting, marketing, procurement, record management, project management, business communication, and more. These course topics are carefully selected based on the results of an annual membership survey conducted by AACCSA to identify the specific needs of its members.

AACCSA constantly updates its training calendar based on the findings of the survey and shares it with all its members at the beginning of each year. The courses are delivered by expert trainers from AACCSA’s Training Institute, either at the Chamber’s premises or at the customer’s location. Furthermore, in response to the COVID-19 pandemic, AACCSA has adapted by offering virtual training courses, allowing participants to attend remotely. These courses are available to both members and non-members, with members enjoying a discounted rate. Each year, approximately five thousand participants attend AACCSA’s training courses, contributing to around 10% of the Chamber’s annual revenue.

To ensure maximum outreach and participation, AACCSA employs a comprehensive marketing strategy to promote its management training courses. The organization utilizes multiple channels such as email campaigns, distribution of informative leaflets, organizing meetings and events, and maintaining an active presence on social media platforms. By leveraging these promotional avenues, AACCSA effectively reaches its target audience, raising awareness about the courses and attracting participants. By strategically focusing on general management training courses, AACCSA demonstrates its commitment to empowering businesses in Ethiopia and facilitating their growth, while simultaneously ensuring the financial sustainability and continued success of the organization itself.

To learn more about AACCSA’s management courses, Mr. Shibeshi Bettemariam, the Secretary General, can be contacted via email at shibeshiandhissons.plc@gmail.com.

Addis Ababa Chamber of Commerce and Sectoral Associations (AACCSA)

Established in 1947, Addis Ababa Chamber of Commerce and Sectoral Associations (AACCSA) stands as the oldest and largest chamber in Ethiopia. As a voluntary-based member organization, AACCSA boasts a membership of over 17,000 companies. The Chamber serves as a credible voice of the business community, advocating for a conducive business environment. AACCSA actively promotes trade and industry, disseminates crucial business information, consults with the government and members on economic development and business issues, fosters friendly relationships with chambers in other countries, facilitates information exchange, and plays a vital role in dispute resolution among businesses through arbitration.

For more information about the Addis Ababa Chamber of Commerce and Sectoral Associations, individuals can visit their website https://addischamber.com/ for a comprehensive overview of their activities, initiatives, and member benefits.


Association of Nigerian Women in Business (ANWIB)

International Trade Prospects Unlock Sustainability for the Association of Nigerian Women in Business

The Association of Nigerian Women in Business (ANWIB) has taken a proactive approach to enhance its sustainability by leveraging export training as a means to generate revenue. Over the past year, ANWIB has successfully organized a series of export webinars and in-person training seminars. These initiatives have not only fueled interest in international trade and export among ANWIB members but have also attracted Nigerian business owners at large.

The webinars offered by ANWIB serve as a gateway to the world of exports, providing attendees with fundamental knowledge on crucial aspects such as product packaging, quality standards, and export readiness. These webinars are not only free but are open to both ANWIB members and non-members, serving as an effective recruitment tool for the association. Furthermore, the webinars play a pivotal role in driving participation in the paid training sessions, where ANWIB provides comprehensive information on certification, export regulations, and other relevant topics. To further incentivize member engagement, ANWIB organizes a business pitch competition exclusively for its members, awarding a small cash prize to the winner. Concurrently, ANWIB arranges an exhibition alongside the training sessions, providing an opportunity for members to showcase their products and services.

Notably, export training has emerged as a significant revenue stream for ANWIB. The organization adopts a multi-faceted approach to income generation. Firstly, ANWIB charges a registration fee for the training sessions, ensuring a steady influx of funds. Moreover, vendors participating in the exhibition pay an exhibition fee. Additionally, ANWIB has successfully secured sponsorships from various organizations to support the business pitch competition, further enhancing the financial viability of the association. These combined efforts have propelled ANWIB towards self-sufficiency, enabling it to expand its offerings and support more women entrepreneurs.

To learn more about the export training offered by ANWIB, please feel free to reach out to Foluke Ademokun, the President of the Association of Nigerian Women in Business, at foladem@yahoo.co.uk.

About the Association of Nigerian Women in Business (ANWIB)

ANWIB was established in 2005 and it aims to amplify the voices of women in business and empower them through advocacy and business development. The association provides a wealth of entrepreneurial resources, fostering networking opportunities and enhancing the capacity of women business owners and managers. Over the years, ANWIB’s impact has transcended borders, as it has supported Nigerian women entrepreneurs in engaging in export, trade, and other economic activities. From its humble beginnings with a single chapter in Lagos, ANWIB has since expanded to include chapters in Ogun, Oyo, Osun, Benue, Abia states, and the Abuja Federal Capital Territory. ANWIB proudly serves as a founding member of the Association of Nigerian Women Business Network (ANWBN), a coalition of women business associations committed to advocacy and collective progress.

ANWIB continues to pave the way for women in business, driving economic growth and fostering a vibrant entrepreneurial ecosystem. Through its export training initiatives, ANWIB not only generates sustainable revenue but also equips women with the skills and knowledge needed to thrive in the global marketplace. By empowering women in business, ANWIB is shaping a more inclusive and prosperous future for Nigeria. For additional information about the Association of Nigerian Women in Business, please visit their website at https://anwib.org/.


Hawassa Chamber of Commerce and Sectoral Associations

Bridging the Digital Gap to Generate Association Revenue and Boost Sustainability

In an era of rapidly evolving digital landscapes, it has become imperative for businesses to adapt and leverage digital marketing channels effectively. Recognizing this need among its members, the Hawassa Chamber of Commerce and Sectoral Associations took a proactive approach to bridge the knowledge gap. The Chamber has been offering digital marketing training seminars since last year to equip local businesses with the necessary skills to thrive in the digital realm. By embracing this innovative strategy, the Chamber aims to generate revenue and enhance its sustainability as an association.

A comprehensive needs assessment revealed that many Chamber members were still relying heavily on traditional marketing channels, overlooking the vast potential of digital marketing. This reliance on conventional methods hindered their ability to connect and engage with potential consumers effectively. To address this gap in knowledge and expertise, the Chamber organized a series of four one-day training workshops on digital marketing. These workshops attracted over 200 owners and managers from various sectors, including micro, small, medium, and large companies.

Thanks to the support from a generous donor, the Chamber was able to offer these training workshops free of charge to both members and non-members. By hosting the workshops at the premises of Chamber members, the organization eliminated the need for costly venue rentals, making the training accessible to a larger audience. The response was overwhelming, and the Chamber experienced a surge in membership, with over fifty new members joining as a result of the training seminars on digital marketing.

Embracing digital marketing training has proven to be a game-changer for the Hawassa Chamber of Commerce and Sectoral Associations. By equipping its members with the necessary skills and knowledge, the Chamber is driving revenue generation and promoting sustainable growth within the association. Through this strategic shift towards digital marketing, businesses in the local community are better positioned to succeed in an increasingly digital world. The Hawassa Chamber of Commerce and Sectoral Associations is committed to supporting its members in navigating the digital landscape and ensuring their long-term prosperity.

For more information on the digital marketing training offered by the Hawassa Chamber of Commerce and Sectoral Associations, interested individuals can reach out to Dawit Woldegiorgis Teka, the Secretary General, at hawasabmo2020@gmail.com. He and the Chamber’s dedicated team will be delighted to provide further details and address any inquiries related to the training.

About Hawassa Chamber of Commerce and Sectoral Associations

The Hawassa Chamber of Commerce and Sectoral Associations, established in 1995, has been a pivotal force in promoting trade, investment, and empowering businesses in the city. Over the years, the Chamber has collaborated closely with Ethiopian and international stakeholders to enhance the local business environment. With a current membership count exceeding 1,250, the Chamber has consistently strived to be at the forefront of supporting businesses in their growth and sustainability endeavors.

To gain a deeper understanding of the Chamber’s valuable work and its impact on the business community, please visit its Facebook page at https://www.facebook.com/profile.php?id=100080041190417&mibextid=ZbWKwL.