A strategic plan is the road map to guide a chamber or association from where it is today to where it wants to be in the future. Having a well-constructed strategic plan can be the difference between success and failure for a business association, regardless of whether the organization is just starting out or has been in existence for many years. Designed to advance a stable mission and vision, a strategic plan that covers the next three to five years helps the organization make better and more consistent decisions. Backed by a sound financial plan and budget, the strategic plan will provide continuity of purpose through leadership transitions. At the same time, an effective planning process and tools enable strategic agility for the organization to respond and adapt to emerging needs and priorities. Strategic integration ensures that the plan is operationalized and incorporated in the organization’s governance and business practices. The strategic plan should be communicated to stakeholders in compelling ways that convey clarity of purpose.
