Demonstrate Strength in Uncertain Times

Robert C. Harris, William D. Pawlucy

As one private-sector leader put it, business “associations were made for times such as these.” Experts Bob Harris and William Pawlucy, both longtime CIPE partners, advise organizations on how to demonstrate strength during uncertain times in this new Multibriefs Exclusive article

Read the start here:

Now is the time to demonstrate strength, leadership and strategy. Members expect to hear confidence and solutions from their association.

Associations have always been resilient during wars, recessions and crisis. Boards and staff should portray a positive, “can-do” attitude.

Position the chief elected officer and executive director as primary, trusted communicators for the sector. Convey an authentic, reassuring message for members about steadfastness.

For the full article, please visit the MultiBrief website

Published Date: March 23, 2020