The complexities of operating in a global economy create challenges for companies striving to operate in a socially responsible way, especially in developing countries. Many have found that if the notion of corporate citizenship remains limited to philanthropy, companies fail to take full advantage of their core competencies. In contrast, emphasizing key business expertise to engage more effectively with local communities can provide unique opportunities to make a difference at a grassroots level.
In this Feature Service article, CIPE interviews Laurel Vogelsang, associate director for corporate responsibility at Eli Lilly and Company on how the principles of good corporate citizenship can be an integral part of a successful business strategy. Lilly is the world’s 10th-largest pharmaceutical producer and Vogelsang emphasizes that striving to be a good corporate citizen benefits the company as well as the end recipients of assistance.
She says, “The benefits to Lilly include the improvement of the business environment by emphasizing the interdependence between business and society and demonstrating this connection via patient-based programs. (…) Companies operating in developing markets should try to find opportunities to engage with local communities and to have a holistic approach to global development needs.”
Article at a Glance
- Corporate social responsibility, or corporate citizenship, is a constantly evolving concept.
- Good corporate citizenship utilizes a company’s core competencies to benefit the community as much as to sustain the corporation.
- Relationships built on shared goals, not just philanthropy, contribute to community sustainability and corporate profitability.
Published Date: June 17, 2009