Advocacy Tools

Issue Briefs

Issue Briefs are short, one- to two-page summaries of why an issue is important and what needs to be done in the hsort term. They are useful during interactions with policymakers and administrators, whose time is typically too limited to read more comprehensive publications in detail. Such briefs are also helpful in communicating with the membership or media. An effective brief will identify the problem, explain in simple terms why its important and how it affects business, and propose specific solutions. When possible, use graphs and charts to visually demonstrate information rather than writing lengthy summaries.

Policy Position Papers

A position paper contains the same components as the issue brief, but elaborates on each component with more developed and lengthy discussions, more evidence, and additional examples. Position papers should stick to the main points concerning the issue and be both incisive and persuasive. Th e average length of a position paper is five to six pages. These papers are useful for convincing those who are knowledgeable in the issue and who are more likely to spend time reading something longer than a brief. This includes policymakers or members of organizations that are actively engaged in or affected by the particular issue.

Letters to Representatives

Letter writing is the most common practice in public policy advocacy. Be sure that such written communications are non-threatening, logical statements concentrating on the need for proposed changes or programs. Remember, public officials react negatively to threats, unreasonable rhetoric, and flawed logic, but they usually listen to reasonable arguments that are underpinned with facts and solid research. Also remember that these people are flooded with details about many different subjects, so be sure your information is easily understandable.

Press Releases

Press releases are a key piece of advocacy outreach. They are obviously useful for sending to media outlets so as to reach the general public, but can also be sent to association members, other organizations, and government representatives. Remember that journalists and reporters are constantly rushing to meet deadlines, so providing a clearly worded press release with relevant information will increase the likelihood that they select your news for a story. There is a tendency to include all related information, but it is important to prioritize and only include what is most essential. The purpose of the release is to provide salient information and encourage reporters to contact you for more details.

Other advocacy tools include:

  • Opinion Editorials submitted for publication in newspapers, magazines, and other print media
  • Fact sheets that answer frequently asked questions
  • Speeches (tailored for congressional testimonies, workshops, seminars, conferences, etc.)
  • Website presence
  • Social Media
  • Talking points for appearances on radio and TV or for interviews with reporters