Below are some of the tools available for the communication professional. Mix new technology with proven methods.
Consider everything. A few of the listed items may not normally be considered as “media” by some, but one can argue that every mechanism of communication can be utilized to create an impression. That impression can be favorable or unfavorable. The true professional communicator must look for every affordable device, no matter how insignificant or how grandiose, to spread his or her message to the chosen target audiences.
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Face-to-face discussions |
Paid advertising in mass media |
