Tame the “Tech Beast,” Online Advertising Saves Money, Dos & Don’ts of Corporate Gift Giving and Other Things Entrepreneurs Need to Know
Below is the section highlighting Karen Kerrigan’s comments on the many benefits of online advertising:
Online advertising has become a critical tool for entrepreneurs and startups to grow and launch their businesses, and they are saving significant time and resources through their digital efforts, according to a newly released report from the Small Business & Entrepreneurship Council (SBE Council) based on the findings of a recent TechnoMetrica survey of small businesses. The new report, The Digital Boost to Startups and Small Business: Online Advertising Delivers BIG Benefits, found that entrepreneurs and small business owners are saving significant time and money by using online advertising (nearly $163 billion annually), which has created more efficiencies and effective uses for the limited capital they have on hand. Digital advertising is driving solid sales growth and expansion opportunities for these small businesses.
SBE Council president & CEO Karen Kerrigan and chief economist Raymond Keating co-authored the new report. Kerrigan says, “Each new wave of innovation spawns new tools and strategies for entrepreneurs and small businesses to operate more effectively and thrive. With 89% of small business owners expressing confidence that their online advertising dollars will yield positive results for their business, it’s no wonder that they have quickly adopted digital marketing to support their business growth. In fact, it has become vital to their competitiveness and survival.”