Do not ignore membership! Attracting and keeping members is the lifeblood of the organization. Furthermore, active and enthusiastic members are the foundation for successful associations. The challenge is how to recruit new members and continue communicating value to current ones so they renew their membership and get involved.
Because every staff member contributes to the overall effectiveness of the organization, it can be argued that every staff member plays an important part in membership development. While this is true, it is the duty of the Membership Manager to coordinate targeted approaches and strategies for continually growing the membership.
This section of VBA explores why people join associations and presents useful strategies for attracting new members such as membership drives, telemarketing, and ad campaigns. There are also techniques for getting current members involved and keeping them engaged in various programs. All of this is essential for creating a high-functioning and sustainable business association.