Green Growth: A Market-based Opportunity

Article at a glance

  • While a global agreement on how to advance green growth is not imminent, individual countries and companies recognize the benefits of making the economy more sustainable.
  • Although economic growth and environmental protection are often perceived to be at odds, there are potential synergies between market approaches and environmental goals provided that a consensus on green growth is built through open public-private dialogue.
  • Many firms in industrialized countries and emerging markets alike are already taking advantage of the win-win opportunities of green growth.
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