As one of the founders of SS+K, Rob has spent over 20 years working in the field of public affairs, advertising and marketing. He led SS+K's assignment for the Obama for America campaign, serving on the paid media team with a particular focus on youth marketing. He has led the firm’s recent work for Let’s Move!, the First Lady’s anti-childhood obesity campaign; the rebranding of the Democratic National Committee; the campaign to educate Americans about the benefits of President Obama’s historic healthcare reforms; and the youth-focused advocacy campaign to support the President’s energy reform legislation. He currently advises General Electric, General Motors, Blue Cross Blue Shield Association, Subway, the US Department of Education, and the Lance Armstrong Foundation.
In addition, he has led the firm's work for the Bill & Melinda Gates Foundation, Microsoft, HBO, Anheuser-Busch, ENOUGH! [The Campaign to End Mass Atrocities and Genocide], and the Association of Schools of Public Health. Past clients include Dell Computer, American Express, DATA and the ONE Campaign [Bono’s advocacy organizations], various UN agencies including the establishment of the UN Millennium Development Goals campaign, Time Warner, HBO, the New York Jets, and MTV Networks, among others.
Rob is a member of the Council on Foreign Relations and a Board Member of Business Forward, a new membership organization of Fortune 100 companies and entrepreneurs nationwide who support the goals of the Obama administration's competitiveness agenda. Rob formerly taught at Columbia's School of Public Health, where he developed and taught a course on health issue advocacy. He currently guest lectures on issue advocacy and communications at Harvard’s School of Public Health.
- Democratic Governance
- Access to Information
- Combating Corruption
- Business Association Development
- Corporate Governance
- Legal & Regulatory Reform
- Informal Sector & Property Rights
- Corporate Citizenship (CSR)
- South Asia
- Southeast Europe
- Middle East & North Africa
- Latin America & the Caribbean