Tag Archives: capacity building

Achieving Impact in Senegal

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My recent visit to Dakar, Senegal, where I met with longtime CIPE partner, l’Union National des Commercants et Industriels du Senegal (UNACOIS) was very informative and revealed how much impact a good CIPE partnership can bring to bear.

The decade-long partnership between CIPE and UNACOIS – a Senegalese private sector association with 70,000 members who operate small and medium enterprises, mainly in the informal sector — is proving increasingly consequential within Senegal’s civil society circles. CIPE and UNACOIS have partnered on three programs whose core objective was to enhance UNACOIS’ internal governance capacity.

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Are You Seeking Technical Assistance?

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Does your association or chamber of commerce aspire to better serve your members?

Do you wish you could manage your organization differently so that things would improve?

Or are you looking for ways to help make your association more sustainable?

If you said yes to any of these questions, then sign up for CIPE’s KnowHow Mentorship program! CIPE is recruiting for business associations and chambers of commerce from around the world looking for free technical assistance.

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Building Organizational Capacity Around the World

How can experienced professionals share their expertise to help build the capacity of associations around the world? With this question in mind, CIPE launched the KnowHow Mentorship in the summer of 2011.

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KnowHow: Mentoring Women Business Associations

Members of Women in Management and Business, a KnowHow participant in Lagos, Nigeria (Photo: Staff).

Women around the world are still underrepresented in the policymaking and economic spheres. One way for women to become active citizens is working with civil society organizations that have the tools and knowledge to help give them a voice and advocate for reform. That’s why CIPE launched the KnowHow mentorship program (KnowHow) last year on International Women’s Day. KnowHow connects volunteers with technical expertise to local associations around the world seeking their know-how.  To date, the program has successfully matched experienced business professionals with twelve associations from developing countries, ten of which are women’s business associations.

Here are some highlights of what’s been happening:

The Association of Business Women in Serbia (ABW-Serbia)  has been working with Peter O’Neil since last summer. They have a monthly conference call to improve on ABW’s pressing organizational issues, including fundraising, financing, and membership services.  O’Neil and Anastasia Jelasic, the Business Development Advisor for ABW, recently created ABW’s working plan for the year 2012, and are moving forward with the mentorship. As Jelasic noted, “ABW expects that this KnowHow mentorship will provide the organization with the knowledge and skills necessary for making our organization sustainable as Serbia joins the path to EU membership.”

Since December 2010, Russell McKinnon has been mentoring the Women Business Owners Jamaica (WBO),  an association that promotes the success of women business owners through education, research, mentorship, and networking. Through online meetings and document review and exchange, Russ works closely with WBO to strengthen the organization’s capacity and to develop sustainable revenue sources to better serve the needs of WBO’s members and stakeholders. Yaneek Page, the President of WBO, said that “a significant benefit to us thus far is the input and guidance of our [KnowHow mentor, Russ] in the development of a comprehensive three year strategic plan that’ll serve as a platform for WBO’s organizational growth, resilience and continuity.”

The Association of Businesswomen and Top Managers (AFAFCI) in Romania  – which aims to become one of the main representatives of the local business community for women – is working with Harriet Fader to identify the needs and values of AFAFCI’s 39 members. Through KnowHow, AFAFCI has been exposed to new strategies for increasing membership, networking activities for members to better connect and start partnerships, and ideas of community service projects. Delia Cojocaru, the Executive Director of AFAFCI, strongly believes that “exchanging experiences and best practices is essential for organization progress. CIPE’s KnowHow Exchange [is] a [great opportunity] that turned into a successful dialogue.”

Check out how other business associations in the program are improving their organizations through the KnowHow mentorships  and what the mentors think about assisting  associations in other countries. Two of the mentors, Peter O’Neil and Susan Sarfati, also shared their KnowHow experiences on video.

CIPE will continue working with women’s business associations to help empower them by growing their capacity. If you would like to help build women’s associations’ know-how , or if your association could benefit from getting a mentor, let us know!

Putting the ‘business’ in business association

Hammad Siddiqui, CIPE Program Manager, facilitating a workshop for women's business associations in Pakistan. (Photo: CIPE)

After having worked with over 100 business associations (chambers, trade association, women chambers) in Pakistan and several international locations such as Nepal, Bangladesh, Azerbaijan etc, I can confidently say that the missing piece of the puzzle for many chambers is their marketing function.

In the developing countries, bringing professionalism and reducing politicization in business associations is a daunting task. In such countries business associations are generally formed by a group of influential business people, and despite several years of election process, what I call “Founder’s Syndrome” remains the dominating factor. Elected leadership is still bound to take ‘guidance’ from the founders who are now retired and have little interest in providing service to members.

Astonishingly, most founders I have interacted with do not consider business associations a business. Their concept of non-profit is an organization that is NOT required to make profits and run more like a charity! As a result, many of the chambers I have encountered over the years are lacking in key business functions.

As Peter Drucker says, “Any business enterprise has two and only two, basic functions – marketing and innovation. Peter emphasises on the importance of marketing: “Any organization in which marketing is either absent or incidental is not a business.” My opinion is that business associations are required to focus on two major areas: service and marketing.

Innovation, service, marketing and branding are closely intertwined. Innovation introduces products or services, marketing understands these products or services and creates a brand value for this customers, in case of business associations, their members.

In my view, there is a need to engage business associations in debate on becoming “innovative” and forward looking organizations and essentially introducing a completely integrated marketing function within. That perhaps is the best route to bring these business associations in tandem with the modern dynamics of business organizations.