By Octavio B. Peralta, Founding Chairman, PCAAE
During the launch event of the Philippine Council for the Advancement of Association Executives (PCAAE) in Manila on November 20, 2013 which I presided, I asked the over 200 attending delegates by show of hands who among them use the title, “Association Executive” when filling up the space for profession in official forms and documents. Only one did!
The Association Executive (AE) profession in North America and Europe is widely-known and well-recognized but unfortunately not in many developing countries, including in Asia and the Pacific, with the exception of developed Australia and New Zealand. This also true in my country, the Philippines, where my organization, the Association of Development Financing in Asia and the Pacific (ADFIAP), is headquartered.
I have been an AE for over 23 years now (and counting) and did not have the benefit of a formal education on association management, which was non-existent in my country. I did learn somehow to cope by learning on the job and it helped that I joined the American Society of Association Executives (ASAE).
My own experience, and what I have witnessed in associations that have struggled to stay relevant and sustainable, have led me to found, with a few colleagues, the Philippine Council for the Advancement of Association Executives (PCAAE).