Watch a welcome video recorded for the contest winners by CIPE Deputy Director Jean Rogers. Also available on Dailymotion.
In Pakistan, the contemporary image of women in the media is one that is filtered through a number of prisms. Women are rarely portrayed as strong political or economic actors, and mainstream media tends to promote negative stereotypes of women. But some Pakistani women are emerging to challenge the way they are covered in the media, believing that this directly impacts how they are treated in society.
Uks Research Centre, an organization dedicated to gender equality and women’s development in the country, recently marked the occasion of International Women’s Day by partnering with APNS to host the first annual “Women in Media” awards. These awards recognize women journalists in Pakistan whose work has generated better awareness and understanding of the fact that positive media content can and does bring about positive social change, especially in the realm of women’s development and gender equality.
In addition to the “Women in Media” awards, Uks also used the occasion of International Women’s Day to launch their new guidebook, Powerful Women – Powerful Nation, which will serve as a training tool and guide for journalists to conduct gender-sensitive reporting and journalism in Pakistan.
The award winners for this year are:
